提高销量的三种方法

有几种方法可以帮助您提高产品在 Wish 平台上的销量。您可以利用 Wish 提供的 、CollectionBoost、降价赋能、干净图片等项目，提高产品的曝光量和销量。

除了上面提到的这些项目，下面这些通用指南也能帮助您改善产品表现、吸引更多用户并增加产品销量。

1. 保持低价

吸引着世界各地注重性价比的用户，他们希望能在 Wish 平台上淘到自己需要并且喜欢的产品。所以，您的产品不仅要质量出众，价格也要有竞争优势，物美价廉可以吸引更多的 Wish 用户，以及更多的回头客。

您可以通过编辑产品的价格和/或运费来降低价格；还可以创建降价赋能活动，进一步提高产品的曝光量和销量。如需了解有关为产品创建降价赋能活动的更多信息，请点击此处。

2. 为产品添加尺寸和颜色信息

为产品添加尺寸和颜色信息，便于用户根据自己的需要做出选择，这不仅可以改善用户体验，帮助他们找到最适合的产品变体，还能降低产品的退款率，减少用户问题的数量。

如需了解有关添加或编辑产品尺寸和颜色的更多信息，请点击此处。您还可以利用“尺码表”功能为服装产品提供精准的尺码，以提高转化率、减少退货并改善用户体验。

3. 上传高质量图片

清晰、高质量的图片可以突显产品特点，可让您的产品在 Wish 应用和 wish.com 网站上布满图片的 Feed 流中脱颖而出。

而且，只需点几下鼠标，为产品选择“干净图片”，还能帮助您进一步扩大产品的触达范围，将产品推广到 Wish 之外的平台上。如需了解有关为产品选择“干净图片”的更多信息，请点击此处。

How do I increase sales for my products?

There are several ways to help you increase sales on Wish. You may leverage a few programs offered by Wish - such as ProductBoost, CollectionBoost, Price Drop, Clean Image, and more - to potentially boost your products' impressions and sales.

Other than the above, below are several general guidelines that help you improve your product listings to attract more customers and sales.

1. Keep your product prices low

Value-conscious customers around the globe have been coming to Wish for years to find the products they use and love. Keeping your prices competitive while offering high-quality products therefore attracts Wish customers the most and keeps them coming back to your store.

You may edit your product prices to offer low and attractive product and/or shipping prices. You can also create Price Drop campaigns to further gain potential impression and sales increases for your products. Learn more about starting Price Drop campaigns for your products here.

2. Add sizes and colors to your products

Providing customers with the options to select various sizes and colors of your products impove their experience and help them find the product variations that best suit their needs, which in turn can lower your refund rate and decrease the number of customer support tickets.

Click here to learn more about adding or editing your products' sizes and colors. You can even use the Size Chart feature to provide accurate sizing of your apparel products, potentially increasing conversions, reducing returns, and improving your customer’s experience.

3. Upload high-quality images

Clear and high-quality images that highlight your products and tell a product story are most likely to make your products stand out on the image-heavy customer feed in Wish app and wish.com.

In addition, with just a few simple clicks, selecting a "clean image" for your products may help further expand your products' reach beyond Wish. Learn more about selecting a "clean image" for your products here.

特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。