wish商户应该多久运行一次及如何优化CollectionBoost活动？-ESG跨境

商户应该多久运行一次及如何优化CollectionBoost活动？

我应该多久运行一次 CollectionBoost 活动？

您运行 CollectionBoost 活动的频率越高，用户看见您产品集合的机会就越多。所有活动每次将运行一周（从周一开始）；如果您在创建 CollectionBoost 活动时选中了“自动续期”选项，则所选的活动将在当前运行周期结束后再自动运行一周。您可以在“管理活动”页面打开/关闭“自动续期”。Wish商户平台建议您多试几种运行频率，看看哪一种频率最能满足您的需要。

如何优化 CollectionBoost 活动？

您可以前往“管理您的 CollectionBoost”页面，在“活动”标签页下查看产品集合的曝光量、点击量和总 GMV 等指标，评估活动的总体效果。请注意，对活动业绩产生影响的变量有多个，包括您所选的搜索词、相关产品、产品集合名称/徽标等。在运行活动之后，您可以试着更改某个变量，然后再次运行活动，观察这次更改对活动业绩的影响。您可以通过这种方式确定有助于提升活动效果的变量，从而优化未来的活动业绩。

5. How often should I run CollectionBoost campaigns?

The more frequently you run CollectionBoost campaigns, the more opportunities your collection will have to be seen. All campaigns will run for a week at a time, starting on a Monday - if you check Auto Renew when creating a CollectionBoost campaign, your selected campaign will automatically run again for a week after the current campaign ends. Auto Renew can be toggled on/off on the Manage Campaigns page. We recommend experimenting with campaign frequency to determine what is most effective for your needs.

6. How else can I optimize my CollectionBoost campaigns?

View metrics such as your Collection Impressions, Clicks, and Total GMV under the Campaigns tab on the Manage your CollectionBoost page to gauge the overall effectiveness of your campaigns. Keep in mind that multiple variables will impact campaign performance, including your selected Search Terms, Relevant Products, Collection Name/Logo, etc. After you have run a campaign, try changing one component and running the campaign again, and see how this affects campaign performance. This will allow you to identify the winning elements of your campaigns and optimize future performance. 

特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。