shopplus: how about Amazon cross-border e-commerce in 2021?-ESG跨境

recently, Amazon has a relatively large-scale title. Many businesses who want to join the game are wondering whether it is suitable to be Amazon now, and how is Amazon doing cross-border e-commerce

at present, Amazon is still one of the largest platforms for cross-border e-commerce, covering the core mainstream markets in the world, such as the United States, Canada, the United Kingdom, Germany, France, Japan and other countries. If domestic cross-border e-commerce sellers want to obtain higher sales, they will basically choose to do cross-border e-commerce on Amazon.

the king of cross-border e-commerce traffic: Amazon's average monthly visits in 2020 are 2 billion, and the hourly visits exceed half of the population of London;

the platform has a large volume: Amazon is the largest e-commerce platform in North America, with annual net sales of more than $200 billion;

complete logistics system: FBA is the world's largest warehouse logistics system built by Amazon, which has great advantages in speed and warehouse space;

platform users have strong purchasing power: the number of Amazon primary members in the United States has exceeded 100 million, and the purchasing power is twice that of non members, with an average annual consumption of $1200.

in such an environment, Chinese brands can enter the Amazon platform. Although there is no first mover advantage, we need to pay attention to the influence of selection, inventory, policy and other factors.

to sum up, Amazon has a very broad prospect of doing cross-border e-commerce. Not only will there be continuous traffic import on the platform, but Amazon is also expanding the markets of overseas countries and regions.

however, the current review of Amazon platform will become more strict, and many domestic cross-border e-commerce sellers will be blocked, and DTC independent station can solve this problem well. After the brand establishes an independent station, it can avoid various restrictions of channels and platforms in the process of brand operation.

consumers can bypass the intermediate channels through the official website and directly customize products, participate in commodity marketing activities and receive the transmission of brand value with their favorite businesses. In many scenarios, only consumers directly contact the brand can maximize their sense of participation and recognition of the brand.

at present, the brand can build a station through an independent station SaaS service provider, which can avoid the high cost of building a station by itself. At present, the industry adopts super store shopplus to build a station and go to sea. The super store provides a variety of visual themes, commodity shelf tools, logistics and payment systems, etc.

at present, what is the prospect of Amazon doing cross-border e-commerce? I believe you already have the answer in your heart.

Amazon cross border e-commerce: https://www.shoplus.net/cdbi.html

特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。