Amazon continues to bet on cross-border e-commerce after the lon-ESG跨境

every reporter: Liu Yang every editor: Wang Lina

on the occasion of the end of tmall's "double 11" and the war reports of major e-commerce platforms, Amazon China announced in Beijing on November 14 that the sixth Amazon "overseas shopping festival" had entered the "true black five" promotion

"daily economic news" reporter noted that, similar to the time limit for domestic e-commerce players to extend the "promotion Festival", this year, Amazon's overseas shopping festival is said to be "the longest in history". In addition, Amazon overseas shopping also communicates with Amazon's four major overseas sites in the United States, the United Kingdom, Japan and Germany

at the press conference, Li Yanchuan, vice president of Amazon China, told the media including reporters of the daily economic news that the Chinese consumer demand is very strong even in the world. Therefore, there are opportunities for cross-border e-commerce business. At the same time, the Chinese government supports cross-border e-commerce, especially import business

Li Yanchuan, vice president of Amazon China picture source: photographed by reporter Liu Yang

according to the statistics of the General Administration of customs, the total value of China's foreign trade import and export exceeded 30 trillion yuan for the first time in 2018, a record high. According to the 2018 China cross-border e-commerce market data monitoring report released by the e-commerce research center, the scale of China's cross-border E-commerce transactions reached 900 billion yuan in 2018, an increase of 11.6% year-on-year, of which the scale of export cross-border e-commerce reached 7.1 trillion yuan and the scale of import cross-border e-commerce was 1.9 trillion yuan.

in this context, Li Yanchuan revealed that the sales of overseas purchases in the first three quarters of 2019 had achieved double-digit year-on-year growth. During the just concluded" double 11"promotion period, Amazon's overseas purchase and sales volume and sales volume doubled year-on-year.

Li Yanchuan said that overseas shopping and prime members are the two engines of Amazon's cross-border online shopping in China, and they are also the advantages of differentiation.

it is understood that Amazon's overseas shopping was launched in China in 2014. After that, the model has also been promoted to the outside world. At present, it has been carried out in 10 countries including China.

in addition, Amazon also said that in order to ensure the delivery of cross-border packages during the" black five "period, it will cooperate with SF express in China on the basis of its own logistics network.

after July 18 this year, Amazon China stopped providing seller services to third-party sellers on its website. According to the official introduction, the core strategic businesses of Amazon in China include cross-border e-commerce centered on Amazon overseas purchase and Amazon global store opening, Kindle e-book reader and e-book, Amazon logistics operation and Amazon cloud computing service (AWS).

according to the Research Report on China's cross border e-commerce market in the first half of 2019, in the first half of this year, the market shares of Netease koala and tmall global ranked the top two in the industry, accounting for 27.7% and 25.1% respectively; the market shares of Haidun global (purchased from jingdonghai), vipshop international and xiaohongshu were 13.3%, 9.9% and 6.1% respectively.

daily economic news

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