how to make good use of YouTube to do foreign trade marketing-ESG跨境

YouTube is one of the top ten video websites in the world. Foreign traders can do well in product promotion and marketing on this platform to make foreign trade business more prosperous. YouTube was founded by Chinese American Chen Shijun in 2 005 and is committed to allowing users to download, watch and share movies or short films. The number and scale of users are very large. This article will tell you friends engaged in foreign trade to master the method of making YouTube video

I Foreign traders should first choose the equipment for making video materials

If foreign traders often travel around and like mobile and convenient devices, they can use smartphones to shoot video materials. Now almost every smart phone can have camera function and video recording function. Through these two functions, foreign traders can shoot product information and their own introduction to products. Although professional cameras are a little more troublesome, compared with smart phones, the quality performance of sound and pictures is better than mobile phones, but when independent foreign traders first set foot in the foreign trade industry, Product promotion through simple mobile phone shooting is a very cost-effective choice

II Foreign traders should determine the video theme

writing video scripts before shooting videos is very helpful for efficient video production. Although scripts are optional, before determining the video theme, The script can help foreign traders determine what kind of video to shoot as soon as possible. It's best to combine the video theme with the latest popular trends or hot spots into the video, which can promote the video to have a certain popularity and viewing volume YouTube has millions of users, and some video types are more popular than others. Foreign businessmen can open the account situation by shooting V logs , or special product information introduction videos or product use tutorials, This kind of video is also very suitable for foreign trade Xiaobai

III precautions for youtube video production

1. Videos generally occupy a large storage space. After shooting videos, foreign traders need to import videos from mobile phones into computers in time, Unless your phone is equipped with a super large memory card, you still need a computer to make videos

2. To ensure sufficient light in the video picture, it is best to use natural light during the day, so that it can be more natural. If you can only shoot at night, you must let the audience see the content in the video, such as foreign trade product model or style Color, main accessories, etc. If foreign businessmen want to appear on the camera, they should sit and face the light, not the backlight, so that the orientation of the camera is accurate. If the light is poor during the day, you can buy the corresponding lighter online, which can not only ensure that the light in the room is neither dazzling nor dim, but also make the video have more glorious choices

3. When shooting a video, you can shoot the video as long as you determine the theme and type of the video and make corresponding preparations. Generally speaking, novices can shoot videos many times. Don't be afraid of failure and re recording. Failure is a very normal phenomenon. If foreign trade people think there are too many shots, they can also delete the redundant shots in the later stage. Just make sure that your video can express the product information and complete the promotion function of foreign trade products

4. Make sure that the sound is clear whether it's inside or outside the picture, so that the audience can hear what you're talking about, catch the audience's attention in time, and don't reduce the quality of your video. If there is a microphone, it is better. If there is no professional microphone, you can also try to use the microphone on the general earphone

5. After making the video, foreign traders also need to complete the same important step, that is, edit the title, brief introduction and label of the video, which can make it easier for the audience on YouTube to search our video, Moreover, the YouTube backstage can also accurately recommend videos to audiences in need, increase the concentration of fans of foreign traders' videos, and make it easier to convert the number of fans into more product sales. This is also the ultimate goal of our foreign traders to make videos on YouTube</spanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspanspan span span span span span span span span span span span span span span span span span span span span span span span span span span span span span span span span bdsf>

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