Amazon Xiaobai must have! Rules of cross-border e-commerce!-ESG跨境

Hello, I'm alei (kmf1702). In this issue, I'll tell you about the rules of cross-border e-commerce, because many new sellers don't understand this rule and have some knowledge. I'll tell you about it in this issue

cross border Xiaobai has to understand the basic common sense of Amazon platform. Cross border e-commerce is now so popular that both individuals and enterprises are eager to try, even cutting their heads to this road at the cost of money Squeeze up. The so-called "if you want to do a good job, you must first sharpen your tools". If you want to do a good job in cross-border e-commerce, you must make good use of the platform, and the premise of making good use of the platform is to understand it first. So let's first understand the basic rules of Amazon cross-border e-commerce

1. Listing page rules

Amazon is a platform that emphasizes products over stores, so the display of products is very important, because in fact, the purchase and purchase decisions of our online shopping customers generally take place after watching the display of products. What we need to do is to make our listing display page as perfect as possible and present customers with complete product information, so that the probability of customers placing orders will increase a lot.

2. Account management rules

the account management rules mentioned here are roughly the registration rules of the platform. Amazon's registration is slightly more difficult than other platforms at home and abroad. First of all, the registration of stores requires: business license, legal person id card, dual currency reference card and other materials, and there is a great chance of failure in the registration of Amazon platform. If it fails, your whole set of materials can not be used for registration again.

3. Intellectual property protection system

intellectual property in Amazon platform mainly refers to infringement. Amazon has a complete store infringement complaint system mechanism. As long as it receives a complaint, it will find out in a short time and give a judgment. It needs to be explained here that Amazon platform protects brand infringement strictly. If brand goods have been submitted for brand review, if they are infringed, the system will deal with them quickly to ensure the rights and interests of merchants.

4. Collection and payment system Amazon platform attaches great importance to the seller's capital security and improves the capital operation cycle. Now Amazon platform makes a capital flow in about 14 natural days, which greatly protects the seller's capital security

5. Logistics service system Amazon has more than 120 operation centers all over the world. The function of these operation centers is to store goods. Our sellers can store our goods in Amazon's warehouse in advance. When customers place orders, Amazon warehouse will automatically help us deliver goods. This is what we call FBA mode, which is mainly aimed at some big sellers; Amazon also has an FBM operation mode, which means that many of our small and medium-sized sellers choose the self delivery mode because they can't operate their funds or don't have their own supply channels. After the customer orders, the seller buys the goods and sends them to the customer through international logistics

6. Shua this is an operation method that Amazon does not allow, but it is a method that many sellers will adopt. Novices here should pay attention to the fact that Amazon is often blocked for this reason. In order to maintain the health of our account, we should try to avoid this method

I'm alei. These sellers must pay attention to opening stores on Amazon, otherwise our sales will be affected.

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