亚马逊最新评论规范，还可以索评吗？-ESG跨境

亚马逊又更新了评论规范啦！所以小编也遇到更多类似“可不可以发催评、索评”这样的疑问，下面先给大家解读一下这次的政策，以及应对的方法和技巧。

首先来看看最新亚马逊Prohibited seller activities and actions (卖家违规活动及行为)的邀请评论规范。

　General Guidelines

　(一般准则)

　Misuse of ratings, feedback, or reviews:

　(滥用商品评论、卖家反馈和评分)

　Any attempt to manipulate ratings, feedback, or reviews is prohibited.

　(任何操作商品评论、卖家反馈以及评分的行为都不被允许。)

Ratings and feedback: The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You may not post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, however you may not pay or offer any incentive to a buyer for either providing or removing feedback.

You may request feedback from a buyer

You may request feedback from a buyer

You may request feedback from a buyer

很重要~特别讲三次

「卖家反馈和评分：卖家反馈的评分功能提供买家一个衡量卖家绩效的标准，帮助卖家在亚马逊站点中提升自家店铺的名气。提交卖家反馈的内容不可含有辱骂与不恰当的字眼，或泄漏买方私人资讯，并禁止自己给自身经营的店铺反馈。你可以向买家邀请反馈，但严禁任何金钱或物质等诱因作为买家撰写及移除评论的奖励。」

Reviews: Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers’ experiences with products and services—positive or negative. You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation (including free or discounted products) for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.

　原文翻译：

「商品评论：亚马逊的买家可提交正负商品评论来传达对商品或服务的感想，作为消费者重要的商品讯息来源。禁止针对跟自身有利益关系的商品，或为自身以及竞争对手的商品撰写评论。此外，提供犒赏(包括免费或是折价的商品) 来邀请评论不被许可。提供犒赏只邀请评论，或是只邀请评论也不被准许。卖家不行请求买家更改或是移除差评。」

简单明了还是看不懂，没关系!

酷仔把重点都划出来了!

带好小板凳，划重点!!!

严禁任何金钱或物质上等诱因作为买家撰写及移除评论的奖励。

提供犒赏(包括免费或是折价的商品) 来邀请评论不被许可。

提供犒赏只取得好评，或是只取得好评也不被准许。

卖家不能请求买家更改或是移除差评。

安全!

只有这方法才让你在亚马逊上做的长长久久!

你可以发邮件向买家邀请卖家反馈和商品评论，但 no string attached (不要免费或折价送这送那，还要求好评!)。最重要的!使用软件发邮件邀请评论安全又有效!

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特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。